Welcome to the Catalytic Leadership Weekly, where each Monday you’ll get an update on the newest episode of the Catalytic Leadership Podcast, see the 3 books I’m currently reading, read 2 quotes that grabbed my attention this week, and find 1 story that made me think or resource that I like and think you might find helpful.
I’m always looking for ways to “make it better,” and I’d love to hear your feedback. Thank you for being a part of Catalytic Leadership!
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This week’s episode of the Catalytic Leadership Podcast:
What’s the biggest missing ingredient in most marketing departments?
How can your 4P process for marketing success help MY team?
What are the biggest changes we’ll see in marketing in the next decade? What will NOT change?
This week on the podcast, William interviews Roy Furr. Roy discovered direct response marketing in 2005, between calls at a miserable customer service call center. Within months, he became the top marketing guy at an IT Training publisher, putting them on the Inc. Magazine list of America’s fastest-growing businesses — three times.
By 2010, he pivoted into his own business full-time, consulting, copywriting, and now providing fractional CMO and Copy Chief services for direct marketing entrepreneurs, especially in wealth-related niches. He quickly became known for creating seven-figure-plus campaigns and breaking sales records, has made millions for his clients, and his client list is a “Who’s Who” of his niches.
Roy publishes his daily Breakthrough Marketing Secrets newsletter and podcast. He’s trained, coached, and mentored other copywriters, marketers, and entrepreneurs to their own success. He’s the author of two books, The Copywriter’s Guide to Getting Paid, and The Ultimate Selling Story.
For more information on Roy’s Fractional CMO & Copy Chief services, check out RoyFurr.com. BreakthroughMarketingSecrets.com is Roy’s podcast and where to get more free content from him, including a bunch of valuable resources just for signing up.
3 Books I’m Reading This Week
Founding Father: Rediscovering George Washington by Richard Brookhiser
Doomsday Match by Jeff Wheeler (fun summer fiction)
Crucial Conversations: Tools for Talking When Stakes Are High by Patterson, Grenny, McMillan, and Switzler
2 Quotes That Grabbed My Attention
“The future is unkind to the unprepared.” —Carey Nieuwhof
“Any fool can make something complicated. It takes a genius to make it simple.” –Woody Guthrie
1 Resource That You Might Find Helpful
Watch this: 10 Stories Great Leaders Tell by Paul Smith
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That’s it for this week’s newsletter. Let me know what you think!