Built a Thriving Agency in 9 Months—Proven Systems, Automation, and Leadership Wins

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On May 1, 2025

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Built a Thriving Agency in 9 Months—Proven Systems, Automation, and Leadership Wins with Jake Sucoff

Jake Sucoff built a thriving agency in just 9 months—without VC funding, hustle culture, or burnout. His success wasn’t luck or trend-chasing—it was the result of systems, automation, and a powerful leadership mindset.

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What if scaling your agency wasn’t about hustle—but about infrastructure, delegation, and clarity?

Jake Sucoff built a thriving agency in just 9 months—without venture capital, burnout, or sacrificing his family life. He didn’t follow trends. He built systems. He didn’t cling to control. He developed leaders. In this episode of the Catalytic Leadership™ Podcast, we break down how Jake scaled Patient Procure, a niche healthcare marketing agency, from zero to fast-growth by focusing on repeatable systems, automation, and intentional leadership.

If you’re a 6, 7, or 8-figure agency owner still buried in fulfillment, chasing client fires, or struggling to scale a remote team, this conversation is a playbook for breaking free.

How He Built a Thriving Agency in 9 Months: Episode Takeaways

In this conversation, you’ll learn:

How to build a thriving agency with documented SOPs and repeatable delivery
Why email and SEO outperform paid ads in long-term client retention
The leadership mindset shift from “doer” to “delegator”
What it takes to grow a remote team with aligned culture and clarity
How automation can drive scale and free up your time
Why stepping out of fulfillment mode is a leadership requirement
How systems and trust replaced burnout and chaos in Jake’s agency

From Sales to Systems: The Agency Growth Strategy That Actually Works

Jake didn’t start in marketing. His foundation was asset management and sales—disciplines built on high-pressure, high-performance environments. That background taught him what many agency owners miss: scaling is not about doing more. It’s about designing better systems.

When Jake launched Patient Procure in 2024, he focused not on flashy offers, but on repeatable client success. Within 9 months, he had scaled fast—with clear SOPs, a remote team, and a delivery model that ran without his constant involvement.

He built a thriving agency by focusing on infrastructure, not hype. By creating systems and empowering his team to execute without his micromanagement, he stopped being the bottleneck—and started leading with vision.

“I hire people not so I can tell them what to do—but so they can tell me what to do.”

That mindset shift is what separates freelancers from founders—and founders from CEOs.

00:00 – Intro: How Jake Built a Thriving Agency in 9 Months
01:55 – Early Leadership Lessons from Asset Management & Sales
03:01 – First Taste of Management: What Not to Do with Your First Hire
04:03 – What Separates Great Agencies from the Rest
06:12 – How Jake Helps Physicians Build Trust with Personal Branding
10:47 – Content Repurposing for Omnichannel Marketing
13:19 – Why Email & SEO Still Outperform Paid Ads
16:15 – The Real ROI of Email, SMS, and Owned Channels
20:08 – Letting Go: Scaling Through Humility, Not Hustle
21:26 – Delegating to Grow: “I Hire People to Tell Me What to Do”
23:48 – Books That Changed His Mindset on Agency Leadership
25:46 – Building a Culture-Driven, Remote Team from Day One
27:08 – Radical Candor + Radical Ownership in Action
28:36 – Final Thoughts & How to Connect with Jake

🔑 Leadership Themes That Help Build a Thriving Agency

Letting Go of Control to Scale with Simplicity

Jake realized that leading well means releasing control—not micromanaging every deliverable.

Recurring Revenue Is a Leadership Decision

Standardized offers and onboarding eliminate chaos—and make space for scale.

AI Doesn’t Replace You—It Elevates You

Jake uses automation to amplify his team’s capacity, not to replace connection.

Mission-Driven Work Creates Momentum

A values-aligned team drives better work—and long-term agency sustainability.

Connect with Jake Sucoff

Jake is the founder of Patient Procure, a marketing agency that helps healthcare practices build high-converting funnels, tell better stories, and retain the right patients.

You can also reach Jake at www.heyjakey.com or email him at [email protected].

Books Mentioned

The E-Myth by Michael E. Gerber
Radical Candor by Kim Scott
Extreme Ownership by Jocko Willink and Leif Babin

Want to Build a Thriving Agency of Your Own?

✔ Subscribe to theCatalytic Leadership™ Podcast
✔ Grab your free book:Catalytic Leadership: 12 Keys To Becoming An Intentional Leader
✔ Book yourdiscovery call and get 30 minutes of strategic insight tailored to your agency

Want to Be a Guest on the Show?

If you’re a 7- or 8-figure agency owner with a story of growth, systems, or leadership evolution, we want to hear from you. Join past guests from top industry groups like Seven Figure Agency, Hite Committed Mastermind, Prospecting on Demand (POD) and GoHighLevel power users on a platform trusted by high-performing founders worldwide.

👉 Apply to Be a Guest on the Catalytic Leadership™ Podcast

About Dr. William Attaway:

Dr. William Attaway is a seasoned Executive Mindset and Leadership Coach who helps 6-, 7-, and 8-figure digital agency owners scale their businesses with clarity, systems, and confidence. With nearly 30 years of experience, he equips growth-driven entrepreneurs to build high-performing teams, implement scalable systems, and transition from freelancer to CEO.

He hosts the Catalytic Leadership™ Podcast—ranked in the Top 2% of podcasts globally (source: Listen Notes)—with a weekly reach of over 50,000. Each episode features elite agency owners and top digital entrepreneurs sharing what actually works when scaling a service-based business.

From leadership development and visionary thinking to mindset transformation and team optimization, Dr. Attaway empowers agency leaders to build a business that thrives without their constant oversight—and a team that flourishes under intentional, scalable leadership.