Welcome to the Catalytic Leadership Weekly, where each week you’ll get an update on the newest episode of the Catalytic Leadership Podcast, see the 3 books I’m currently reading, read 2 quotes that grabbed my attention this week, and find 1 story that made me think or resource that I like and think you might find helpful. 

I’m always looking for ways to “make it better,” and I’d love to hear your feedback. Thank you for being a part of Catalytic Leadership!



This week’s episode of the Catalytic Leadership Podcast:

From Trauma to Triumph: Cyrus Rustom’s Journey of Resilience, Growth and Leadership

What if you could turn your deepest traumas into the fuel for resilience and growth? That’s exactly what our guest, Cyrus Rustom, did. Growing up in the shadow of a traumatic childhood, and later facing a near-death experience in Afghanistan as an elite Royal Marine Commando, Cyrus chose to rise above adversity. This remarkable journey didn’t stop there, though. It catapulted him into a successful career in the fitness industry, including working for the Royal Family in Dubai.

Cyrus Rustom’s story is a testament to the power of persistence. Surviving a massive accident, he harnessed his experience to foster an impressive resilience. His narrative also unveils the impact of key life-altering decisions – like his choice to stay with his father after his parents’ divorce. Cyrus’s experience as a Royal Marine Commando taught him the power of unwavering determination and the necessity of discomfort to carve out your own path.

But Cyrus’s journey is not just about overcoming trauma and adversity. It’s also about self-discovery, growth, and leadership. After experiencing the Landmark Forum, Cyrus had an eye-opening realization about his inner voice and how it impacted his personal growth. His venture into entrepreneurship underscores the importance of vision and the absence of a Plan B. His story is a vivid reminder that you are not alone in your journey. Having a coach and a strong support system are integral to success. Join us for this compelling episode, as we glean leadership lessons from one of the most resilient individuals we’ve ever had the privilege of speaking with.

3 Books I’m Reading This Week

Hidden Potential: The Science of Achieving Greater Things by Adam Grant

Company Of One: Why Staying Small Is the Next Big Thing for Business by Paul Jarvis

The Trusted Advisor: 20th Anniversary Edition by David Maister

2 Quotes That Grabbed My Attention

“Coaching is unlocking a person’s potential to maximize their growth.” –John Whitmore

“The tragedy of life is what dies inside a man while he lives.” –Albert Schweitzer

1 Resource That You Might Find Helpful


“The ability to accept reality is one of the most useful, and most misunderstood, skills for a leader. It’s a concept that has been around for centuries in philosophy and more recently in psychology, and properly applied can help drive change.” Check out this article by Scott Edinger on how good leaders know you can’t fight reality. 



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As we look toward 2024, many leaders are feeling overwhelmed. How can we ensure that 2024 will be different – and better – than 2023? How can you take steps to become the leader that your team and your company need you to be? It’s not just going to happen. It takes intentionality. And that’s where coaching comes in.

As an Executive Coach specializing in Mindset and Leadership, I work with entrepreneurs, founders, executives, and C-suite leaders who want to become catalytic in their leadership. Through 1:1 coaching, they move from where they are stuck to where they want to be.

I currently have 2 slots for new clients. I don’t accept every person who approaches me about coaching; in fact, I turn down those who I believe are not ready or a good fit for what I do. If you’d like to explore whether Executive Coaching is your next step toward the impact you want to make, let’s talk. No hard sales pitch. If it’s not right for both of us, I’ll tell you so. My goal is to help leaders get out of their own way, stop breaking their own businesses and teams, and move into being catalytic in their impact and their legacy. If you’re ready, book a time for us to talk.


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That’s it for this week’s newsletter. Let me know what you think!

–William  

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