Welcome to the Catalytic Leadership Weekly, where each Monday you’ll get an update on the newest episode of the Catalytic Leadership Podcast, see the 3 books I’m currently reading, read 2 quotes that grabbed my attention this week, and find 1 story that made me think or resource that I like and think you might find helpful. 

I’m always looking for ways to “make it better,” and I’d love to hear your feedback. Thank you for being a part of Catalytic Leadership!

This week’s episode of the Catalytic Leadership Podcast:

How To Establish Authority And Elevate Thought Leadership, with Jason Cercone

Why do professionals in any space need to focus on their authority and elevating their thought leadership status?

Why should ALL entrepreneurs and professionals utilize the podcast platform to grow their brand and establish their thought leader status?

Why do most guest pitches, presentations, and outreach strategies suck?

This week on the podcast, William talks with Jason Cercone. With nearly a decade of experience in the podcast world, Jason has built his brand around the consumptive power of storytelling and simplifying podcast guesting. He helps leaders craft their authentic story and tell it with confidence as a podcast guest while simultaneously maximizing the value of each guest appearance and establishing thought leadership in their niche. You’ll also find him hosting Evolution of Brand, a podcast featuring stories and strategies for building an authentic personal brand.

Head over to http://www.podcastguestingsimplified.com​, and discover how to take a more simplified approach to podcast guesting by emphasizing value, story, and authenticity. Jason welcomes the opportunity to show you how to leverage the podcast medium for undeniable results.

3 Books I’m Reading This Week

Rewire Your Mindset: Own Your Thinking, Control Your Actions, Change Your Life! by Brian Keane

The 16 Undeniable Laws of Communication by John C. Maxwell

CEO Excellence: The Six Mindsets That Distinguish the Best Leaders from the Rest by Carolyn Dewar, Scott Keller, and Vikram Malhotra, Senior Partners at McKinsey and Company

2 Quotes That Grabbed My Attention

“There are no secrets to success. It is the result of preparation, hard work, and learning from failure.” –Colin Powell

“The will to win is not nearly so important as the will to prepare to win.” —Vince Lombardi

1 Resource That I Find Helpful

I’ve been a consumer of podcasts for a long time, and one that I’ve consistently found helpful is Patrick Lencioni’s “At The Table.”​ The advice is practical, the conversations real and authentic, and the topics relevant. Check out an episode and see if you find it as helpful as I do! 

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That’s it for this week’s newsletter. Let me know what you think!

–William Attaway 

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