How To Fix Costly Marketing Strategy Mistakes With James Hipkin

Struggling to align your leadership with your personal faith? In this episode, Chris Young, President of the Good Place Institute, shares how to create impactful organizations by leading with purpose and biblical values. Learn how to foster a thriving, people-centered workplace that drives true success.

About This Episode:

How To Fix Costly Marketing Strategy Mistakes With James Hipkin

I sit down with James Hipkin, a seasoned marketing expert with over 40 years of experience working with brands like Apple, Toyota, and Wells Fargo.

Too many businesses waste time and money on marketing tactics without a clear strategy, leaving them frustrated with poor results. James shares why most marketing efforts fail—not because of bad copy or design, but because of a lack of strategy. He breaks down his Hub and Spoke model, revealing how to make your marketing work as a system instead of disconnected efforts.

We also discuss why most loyalty problems stem from a broken sales process and how fixing it can dramatically increase revenue. James introduces a bold new way to think about websites: Instead of focusing on conversions, businesses should aim for confirmation—proving to visitors they understand their problem and have the right solution.

If you’ve ever felt like your marketing isn’t working the way it should, this episode is packed with actionable insights to stop making costly marketing strategy mistakes and start seeing real results. Plus, James offers a free 30-minute consultation—don’t miss out!

Connect with James Hipkin:
James Hipkin has spent over 40 years mastering the art of digital marketing, and in this episode, he shares game-changing insights that can revolutionize your approach. If you’re serious about building a marketing strategy that works, I highly recommend scheduling a free 30-minute chat with him at VIPchatwithjames.com—his expertise could be the missing link to your business growth. 

Books Mentioned:

• The Loyalty Effect by Frederick Reichheld
• Crossing the Chasm by Geoffrey Moore
• Catalytic Leadership: 12 Keys To Becoming An Intentional Leader Who Makes A Difference by Dr. William Attaway

Finish 2024 Strong: Take Action Now for Impactful Results

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About Dr. William Attaway:

Meet Dr. William Attaway, your seasoned Executive Mindset and Leadership Coach, bringing nearly three decades of transformative experience. Driven by a passion for empowering high-performance entrepreneurs and agency owners, William specializes in guiding individuals to conquer challenges and unlock their fullest potential. Through the Catalytic Leadership podcast, he shares invaluable insights on achieving Clear-Minded Focus, Calm Control, & Confidence, equipping you to thrive both in business and in life.

Explore Further:

• Get Inspired: Grab your FREE copy of Dr. William Attaway’s latest book, “Catalytic Leadership: 12 Keys To Becoming An Intentional Leader Who Makes A Difference.“
  
  
• Personalized Guidance: Book your complimentary 30-minute strategic and discovery call.
  
  
• Subscribe: Stay updated by subscribing to the Catalytic Leadership Podcast for ongoing insights and interviews with industry leaders.

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