Not Creative? AI for Agency Owners Unlocks a Bigger Advantage

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August 13, 2025

On August 14, 2025

Creativity Isn’t Optional — It’s a Growth Lever

If you’ve ever thought “I’m not the creative type,” this episode will shift everything. Discover how AI for agency owners can unlock scalable workflows, elevate team performance, and turn creative resistance into a competitive advantage — even if you don’t identify as a “creative.”

🎧 Listen to the Full Episode on AI for Agency Owners

Listen to the Full Episode

How AI for Agency Owners Is Rewiring Creative Systems for Scale

In this episode of The Catalytic Leadership Podcast, Not Creative? AI for Agency Owners Unlocks a Bigger Advantage, I sat down with Brad Ball, co-founder of Ardent Creative, Verity Software, and Committed Mastermind.

Brad is not only a seasoned entrepreneur — he’s also an award-winning artist. And in our conversation, he revealed a powerful truth: entrepreneurship is creativity in practice. Brad breaks down how his team stacked AI tools to shrink 60 hours of proposal work down to 1 hour — without sacrificing personalization or clarity. He also shares his 4-part framework from his book Art of Entrepreneurs, showing how agency owners can move from blank canvas to sustainable mastery.

This is not a conversation about theory. It’s a practical, proven approach to making AI for agency owners a lever for speed, clarity, and sustainable leadership.

For Agency Founders Ready to Multiply Time and Team Momentum

If you’re scaling past 7-figures and…

You’re still stuck writing or reviewing every proposal
You’ve delayed using AI because it feels impersonal or chaotic
Your team is talented but under-leveraged due to bottlenecks
You’ve ever thought “I’m just not creative” or “I’m not wired like that”
You crave more time for strategy and vision — but feel buried in delivery

This episode was made for you.

Creativity Isn’t a Trait — It’s a Responsibility

As a coach, I hear this from agency owners often:
“I’m just not creative. I’m more operational, more strategic.”

But here’s what I’ve come to believe:
Creativity isn’t confined to design or copy. Creativity is problem-solving. It’s pattern recognition. It’s building systems that free up your time. That’s leadership.

Brad’s story reminded me — again — that the most sustainable leaders are those who create space. Space to think. Space to listen. Space to see what others miss.

If your calendar is packed and your team is waiting for you to approve every deliverable… you’re not scaling. You’re holding.

Here’s your challenge: Where in your agency can you trade control for clarity? Where can you install a system — powered by AI or otherwise — that reflects your creativity instead of bottlenecking it?

You don’t need more hours. You need more leverage.
And that begins with believing that creativity is your responsibility — not your role.

Proposal Bottlenecks, AI Stacking, and the Chrome Paint Shift

00:00 – Intro to Brad Ball: Founder, creative, and AI-savvy entrepreneur
01:44 – Why “I’m not creative” is a dangerous belief for agency owners
04:36 – Walks, music, and movement: real creative resets
06:00 – The chrome paint story: seeing clearly changes everything
09:46 – Brad’s 4-part leadership framework: Canvas → Masterpiece
12:04 – Where AI ends and creativity begins
17:42 – Using AI to storyboard and pitch commercial-grade visuals
18:06 – GPT stack that took proposals from 60 hrs/month to 1
19:04 – AI-generated personalization that doesn’t feel robotic
20:44 – Why creative agency owners are best positioned for the AI era
23:34 – Data-minded founders: yes, your brain is creative too
24:27 – Brad’s final reflection: business is a brushstroke of something bigger

Top Books on Creativity & AI for Agency OwnersBooks Mentioned

Art of Entrepreneurs by Brad Ball
Atomic Habits by James Clear

Connect with Brad Ball

Brad invited listeners to explore his new book Art of Entrepreneurs, available wherever books are sold. You can also learn more about his agency and creative work at https://www.ardentcreative.com.

Ready to Get Your Time Back Without Breaking Your Team?

✔ Subscribe to theCatalytic Leadership™ Podcast
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Want to Be a Guest on the Show?

If you’re a 7- or 8-figure agency owner with a story of growth, systems, or leadership evolution, we want to hear from you. Join past guests from top industry groups like Seven Figure Agency, Hite Committed Mastermind, Prospecting on Demand (POD) and GoHighLevel power users on a platform trusted by high-performing founders worldwide.

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About Dr. William Attaway:

Dr. William Attaway is a seasoned Executive Mindset and Leadership Coach who helps 6-, 7-, and 8-figure digital agency owners scale their businesses with clarity, systems, and confidence. With over 30 years of experience, he equips growth-driven entrepreneurs to build high-performing teams, implement scalable systems, and transition from freelancer to CEO.

He hosts the Catalytic Leadership™ Podcast—ranked in the Top 1.5% of podcasts globally (source: Listen Notes)—with a weekly reach of over 50,000. Each episode features elite agency owners and top digital entrepreneurs sharing what actually works when scaling a service-based business.

From leadership development and visionary thinking to mindset transformation and team optimization, Dr. Attaway empowers agency leaders to build a business that thrives without their constant oversight—and a team that flourishes under intentional, scalable leadership.