Welcome to the Catalytic Leadership Weekly, where each week you’ll get an update on the newest episode of the Catalytic Leadership Podcast, see the 3 books I’m currently reading, read 2 quotes that grabbed my attention this week, and find 1 story that made me think or resource that I like and think you might find helpful. 

I’m always looking for ways to “make it better,” and I’d love to hear your feedback. Thank you for being a part of Catalytic Leadership!

This week’s episode of the Catalytic Leadership Podcast:

The Art of Agency Profitability and the Science of Effective Leadership, with Marcel Petitpas

Embark on a transformative journey with us as Marcel Petitpas, the powerhouse behind Parakeeto, reveals the secrets to agency profitability and leadership. With the finesse of a former Apple account manager turned agency mentor, Marcel unveils the strategies that will shift your agency from surviving to thriving. We tackle the intricacies of project scopes and pricing, ensuring that what you promise clients is not only achievable but also profitable. Peel back the layers of agency resource management with us, and watch as your business blossoms into a hub of sustainable growth and operational excellence.

In the nurturing environment of transparent leadership, we discover together the profound impact honesty has on a team’s spirit and success. As Marcel and I dissect the perils of inaccurate project estimations, you’ll learn how a culture of clarity can combat the toxic work cultures born from dishonesty. Equip yourself with the metrics that matter – those that spell out the health of your business without ambiguity and empower your team to reach new heights of accountability and satisfaction. Say goodbye to skewed data and hello to metrics that truly reflect your agency’s vitality.

Closing the loop on our insightful dialogue, Marcel graciously shares the financial metrics that are the lifeblood of agency profitability. Dive into discussions on average cost per hour, billable rates, and the utilization metric, all while gaining an appreciation for the art of precision without losing sight of practicality. Plus, we don’t shy away from personal leadership, as we underscore the pivotal role of self-awareness and feedback in your journey as an agency leader. Prepare to have your perspective on business and personal growth fundamentally altered, as this episode serves as both a mirror and a map for your leadership expedition.

Get your Agency Profitability Toolkit here!

3 Books I’m Reading This Week

The One Truth: Elevate Your Mind, Unlock Your Power, Heal Your Soul by Jon Gordon

Stop Overthinking: 23 Techniques to Relieve Stress, Stop Negative Spirals, Declutter Your Mind, and Focus on the Present (The Path to Calm) by Nick Trenton

Unlocking Leadership Mindtraps: How to Thrive in Complexity by Jennifer Garvey Berger

2 Quotes That Grabbed My Attention

“Somebody may beat me, but they are going to have to bleed to do it.” –Steve Prefontaine

“The most basic of all human needs is the need to understand and be understood. The best way to understand people is to listen to them.” –Ralph Nichols

1 Resource That You Might Find Helpful

“It’s a given: Having tough conversations and communicating difficult topics is part of a leader’s job. But just like you plan for contingencies in your business, planning how you will communicate difficult messages can improve the ultimate outcome. It is seldom easy to share difficult news, but thinking through your approach in advance definitely can improve the process. It’s human nature to avoid conflict; we’re wired in that way. I was talking with a leader recently about conflict and how he avoided conflict, which cost him time, energy, and negatively impacted relationships with others.” Check out this short but powerful article by David Grossman on the importance of having difficult conversations.


As we enter 2024 and look ahead, many leaders are feeling overwhelmed. How can we ensure that 2024 will be different – and better – than 2023? How can you get out of your own way and take steps to become the leader that your team and your company need you to be? It’s not just going to happen. It takes intentionality. And that’s where coaching comes in.

As an Executive Coach specializing in Mindset and Leadership, I work with entrepreneurs, founders, executives, and C-suite leaders who want to become catalytic in their leadership. Through 1:1 coaching, my clients move from where they are stuck to where they want to be.

For February, I currently have 3 slots available for new clients. I don’t accept every person who approaches me about coaching; in fact, I turn down those who I believe are not ready or a good fit for what I do. If you’d like to explore whether Executive Coaching is your next step toward the impact you want to make, let’s talk. No hard sales pitch. If it’s not right for both of us, I’ll tell you so. My goal is to help leaders get out of their own way, stop breaking their own businesses and teams, and move into being catalytic in their impact and their legacy. If you’re ready, book a time for us to talk.


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That’s it for this week’s newsletter. Let me know what you think!


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