Welcome to the Catalytic Leadership Weekly, where each week you’ll get an update on the newest episode of the Catalytic Leadership Podcast, see the 3 books I’m currently reading, read 2 quotes that grabbed my attention this week, and find 1 story that made me think or resource that I like and think you might find helpful. 

I’m always looking for ways to “make it better,” and I’d love to hear your feedback. Thank you for being a part of Catalytic Leadership!

This week’s episodes of the Catalytic Leadership Podcast:

(THAT’S RIGHT! We’re now releasing two episodes a week as we celebrate ListenNotes ranking us in the top 3% of podcasts worldwide and our 100th episode last week!)

The Power of Organic Video Marketing for Agencies with Atiba De Souza

Prepare to be captivated by the wisdom of Atiba De Souza, a master storyteller and SEO guru, who joins us to share his transformative journey from individual excellence to a leader who shines the spotlight on others. Discover how the pillars of the E-Myth and the 21 Irrefutable Laws of Leadership are not just theories, but actionable steps that can elevate a team to its full potential. Atiba’s unique approach to recognizing and nurturing the ‘Michael Jordan-esque’ superpowers within each of us is a testament to the profound impact authentic leadership can have on personal and professional growth.

This episode takes a deep dive into the art of creating content that leaves a lasting impression—one that extends beyond mere metrics into the realm of genuine connection. Hear how Atiba’s commitment to authentic storytelling through video marketing can initiate waves of change, providing a fresh perspective on the value of organic content. It’s a narrative that challenges the status quo of paid campaigns, and a revelation for agencies keen on expanding their influence through strategic content creation that truly resonates with audiences.

Rounding off our session, we explore the psychological barriers that can inhibit success and how to shatter them with the precision of a sculptor. Get personal about the hurdles faced as a leader and how developing the CASE method revolutionized the team’s ability to trust and thrive. Looking to improve every day, even if by just a fraction? Tune in to hear how incremental progress can accumulate to achieve monumental results.

To connect with Atiba De Souza and explore personalized growth strategies for yourself or your organization, visit meetatiba.com.

David Van Beekum’s Blueprint for Personalized Advertising in the Digital Age

Have you ever sat in a restaurant and thought, “This TV could be showing me something I actually care about”? That spark of curiosity ignited a revolution for David Van Beekum, and on our latest Catalytic Leadership episode, he shares his journey from childhood tinkerer to the co-founder of Tweva. It’s a story of innovation born from the everyday, where the melding of past passions and present technologies leads to groundbreaking solutions for small businesses and influencers alike.

Imagine walking into your favorite local shop and being greeted not just by familiar faces, but by a TV screen showcasing content tailored specifically to your interests. This episode explores the future of dynamic TV advertising and how it’s set to transform customer engagement in small businesses. We examine the parallels between the evolution of tech marvels like automobiles and the stagnant world of TV ads, unveiling how Dave’s Tweva is paving the way for personalized marketing experiences in communal spaces.

But it’s not all tech talk; we also delve into the heart and hustle behind catalytic leadership. Dave opens up about the challenges of nurturing both a startup and a family, and the crucial role of mentorship and lifelong learning in navigating the entrepreneurial landscape. We wrap up with insights on personal growth and the principles that have guided my own coaching journey. Tune in for an episode that’s as much about leadership and personal connection as it is about the technological wave set to hit small business marketing.

Connect with David Van Beekum

For more information, visit tweva.com, connect all social media platforms, or reach out directly via email at [email protected]!

3 Books I’m Reading This Week

Work Less, Earn More: How to Escape the Daily Grind of Agency Ownership by Karl Sakas

How to Walk into a Room: The Art of Knowing When to Stay and When to Walk Away by Emily P. Freeman

How to Lead When You’re Not in Charge: Leveraging Influence When You Lack Authority by Clay Scroggins

2 Quotes That Grabbed My Attention

Leaders need to be willing to bury a dead program, policy, or procedure that’s holding people back. As Peter Drucker said, “the corpse doesn’t smell any better the longer you keep it around.”

“Humility is essential to leadership. If you’re not a humble leader, you’re not a teachable and growing leader.” – Ed Bastian

1 Resource That You Might Find Helpful

Last year, I switched CRMs. This was not a quick process, nor one I took lightly. But the CRM I switched to took the place of almost a dozen other providers, saving me nearly $200 each month. That’s almost $2400 per year!

The CRM I switched to? High Level.

Now, inside one integrated SaaS solution, I have all of my booking calendars, email list, marketing tools, website, landing pages, funnels, and a ton more. No more need to hope the calendar integration works with the CRM, or that the landing pages integrate with the email list correctly. I’ve been a customer of High Level now for 8 months, and I’m a big fan.

If you’re interested in taking a look, they’re offering a free trial period so you can check it out. Just go to this link. (That is an affiliate link, for which I earn a referral fee if you become a High Level user.)


Has this year been different so far from last year? Or more of the same? Are you breaking old habits and sticking with new ones?

How can you get out of your own way and take steps to become the leader that your team and your company need you to be? It’s not just going to happen. It takes intentionality. And that’s where coaching comes in.

As an Executive Coach specializing in Mindset and Leadership, I work with entrepreneurs, founders, executives, and C-suite leaders who want to become catalytic in their leadership. Through 1:1 coaching, my clients move from where they are (stuck) to where they want to be.

For May, I currently have availability to take on 2 new clients. I don’t accept every person who approaches me about coaching; in fact, I turn down those who I believe are not ready or a good fit for what I do. If you’d like to explore whether Executive Coaching is your next step toward the impact you want to make, let’s talk. No hard sales pitch. If it’s not right for both of us, I’ll tell you so. My goal is to help leaders get out of their own way, stop breaking their own businesses and teams, and move into being catalytic in their impact and their legacy. If you’re ready, book a time for us to talk.


If you want to learn more about developing a healthy mindset, leading your team with excellence and intentionality, and overcoming the chaos you’re facing and finding the calmness you need, here are some ways you can take your next step:

1) You can subscribe to The Catalytic Leadership Podcast, where I interview entrepreneurs, agency and business owners, and leaders who share their wisdom and insights about their journey, leading teams, achieving business goals, conquering overworking and overthinking, healthy and effective communication, the catalytic mindset, and more. Choose the platform you like and subscribe to the show!

2) You can subscribe to my YouTube channel to watch the podcast interviews instead of just listening to them.

3) You can purchase a copy of my newest book, Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference. (available in paperback, Kindle, and audiobook). I captured 12 key principles that I’ve seen consistently in the thousands of coaching conversations I’ve had with hundreds of leaders over the last 25+ years.

4) You can book a call if you’d like my help with either 1:1 coaching for you, or help coaching and developing your team into the high-performance team you know it can be. I provide 1:1 coaching for entrepreneurs, founders, agency owners, and leaders, and provide group coaching for teams.


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That’s it for this week’s newsletter. Let me know what you think!


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