Your Business Growth Playbook for More Profit (Without More Leads)

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November 26, 2025

On November 25, 2025

A Business Growth Playbook Built to Break Plateaus and Reignite Momentum

When a growing agency hits a profitability ceiling, the solution isn’t always more leads. In this conversation, we explore a Business Growth Playbook designed to increase lifetime value, stabilize retention, and restore clarity to your next stage of scale.

🎧 Listen to the Full Episode on the Business Growth Playbook

Listen to the Full Episode

How This Business Growth Playbook Unlocks Sustainable Agency Scale

In Your Business Growth Playbook for More Profit (Without More Leads), I sit down with Jeremy Shapiro — seasoned serial entrepreneur, coach, and author of Your Business Growth Playbook — to examine the systems, levers, and decisions that help established business owners break through plateaus.

Jeremy has spent more than 25 years building businesses, coaching founders, and refining the simple formula behind business growth. In this episode, he shares how that same Business Growth Playbook has helped owners move from stalled revenue and rising operational pressure to predictable, profitable scale.

We unpack the three levers founders can adjust, why churn quietly erodes profit long before acquisition costs do, and how value-based pricing transforms agency economics. The shift is simple but powerful: you begin building a business that works for you, not one that constantly demands more of you.

For Digital Agency Owners Building Beyond the Breaking Point

If you’ve been scaling quickly and are now asking deeper, more strategic questions, this episode will speak directly to you. Especially if you’re navigating:

A sense that your growth ceiling is self-imposed — and now ready to be broken

Increasing revenue but flat profitability

A retention issue that feels subtle but impacts everything

A pricing model that no longer reflects the value your agency delivers

A full team and full calendar, but diminishing operational leverage

A desire to build systems that allow your agency to scale without demanding more hours

The pressure to grow without relying solely on more leads or more complexity

A Shift Every Scaling Founder Eventually Has to Make

As I coach high-performing agency owners, I see a consistent pattern: growth is rarely limited by skill, market, or opportunity. It’s constrained by the systems the founder built during the early stages — systems that no longer serve where the company is going next.

Jeremy articulated something in this episode that I believe every leader eventually faces: the next stage of growth requires a different lever, not more effort. When a business plateaus, the instinct is to push harder — increase output, pursue more leads, add more weight to a system that’s already strained. But real scale doesn’t materialize from effort alone. It emerges when we step back, evaluate our levers, and decide which adjustment unlocks the greatest gain.

LTV, retention, and pricing are not just financial metrics — they are mirrors. They reveal how well your agency is serving the right clients, how aligned your offers are with the value you deliver, and how sustainably your team is operating. Most importantly, they reveal the difference between movement and momentum.

The leaders who scale with intention learn to make adjustments before pressure forces the change. They create structure before crisis. They build clarity before complexity accumulates. And they choose decisions that expand capacity rather than consume it.

Your next stage of growth will come from a shift in how you think about your business — not how much harder you work in it.

Episode Breakdown & Transformational Moments

00:01 — Jeremy Shapiro returns: seasoned serial entrepreneur with 25+ years
01:00 — Why he created Your Business Growth Playbook
02:11 — Jeremy’s business journey and early entrepreneurial lessons
03:21 — Recognizing patterns across hundreds of business owners
04:21 — The recurring plateau founders feel — and what causes it
05:10 — The three core levers: F, A, and Q
07:27 — Why this framework is most effective for established businesses
09:45 — Why most business books skip the “how”
12:08 — The British Cycling story and the power of marginal gains
14:14 — Understanding customer lifetime value (LTV)
16:08 — Churn metrics and retention strategy
19:12 — CAC, ROI, and back-end profit erosion
22:04 — How a small pricing adjustment doubled profit
23:32 — Value-based pricing compared to hourly billing
25:59 — What 100% conversion really means
30:00 — Final takeaways + how to connect with Jeremy

Books Mentioned

Your Business Growth Playbook by Jeremy Shapiro

Connect with Jeremy Shapiro

To explore Jeremy’s work further or access resources from the episode, visit yourbusinessgrowthplaybook.com — where you can find the book and ongoing insights for scaling with purpose.

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About Dr. William Attaway:

Dr. William Attaway is a seasoned Executive Mindset and Leadership Coach who helps 6-, 7-, and 8-figure digital agency owners scale their businesses with clarity, systems, and confidence. With over 30 years of experience, he equips growth-driven entrepreneurs to build high-performing teams, implement scalable systems, and transition from freelancer to CEO.

He hosts the Catalytic Leadership™ Podcast—ranked in the Top 1.5% of podcasts globally (source: Listen Notes)—with a weekly reach of over 50,000. Each episode features elite agency owners and top digital entrepreneurs sharing what actually works when scaling a service-based business.

From leadership development and visionary thinking to mindset transformation and team optimization, Dr. Attaway empowers agency leaders to build a business that thrives without their constant oversight—and a team that flourishes under intentional, scalable leadership.