Two brands. One mission.
CEO of Appreciation at Work®. Founder of Catalytic Leadership®.
Dr. Attaway leads two organizations that together serve tens of thousands of companies — from Fortune 500s and every branch of the U.S. Military to nonprofits, hospitals, and growing agencies.
Background
Thirty years of leading leaders.
For more than three decades, William has led teams, built organizations, and coached leaders across the globe. He has spent his career exploring what makes a leader truly catalytic.
His answer became Catalytic Leadership® — a best-selling book laying out 12 keys to becoming an intentional leader who makes a difference. Today he applies those keys with agency owners and executive teams who have outgrown the way they used to work.
As CEO of Appreciation at Work®, he also stewards the research behind The 5 Languages of Appreciation, used in 60+ countries and with an assessment taken by nearly half a million people around the world — work that brings measurable culture change to organizations of every size.
He is the host of the Catalytic Leadership® Podcast, a top 1.5% show worldwide, and speaks internationally to conferences, masterminds, and leadership teams.
- 30+
- Years leading & coaching
- 6
- Continents served
- Top 1.5%
- Podcast worldwide
What he believes
Leadership is a practice, not a personality.
Nobody is born with this. The leaders who make a lasting difference are the ones who decided to be intentional about how they listen, how they hand off authority, and how they tell people their work matters.
That's the whole premise of the work: leadership is learnable, appreciation is specific, and culture changes when leaders change first.
Let's find what's actually holding your agency, team, company, or organization back.
A 30-minute strategy call. No pitch deck, no script — just a straight read on your bottleneck and what to do about it.