Welcome to the Catalytic Leadership Weekly, where each week you’ll get an update on the newest episode of the Catalytic Leadership Podcast, see the 3 books I’m currently reading, read 2 quotes that grabbed my attention this week, and find 1 story that made me think or resource that I like and think you might find helpful. 

I’m always looking for ways to “make it better,” and I’d love to hear your feedback. Thank you for being a part of Catalytic Leadership!

This week’s episode of the Catalytic Leadership Podcast:

Crafting Trust and Influence: Craig Andrews on the Art of Leadership and Customer Connection

When I invited Craig Andrews to be a guest on the show, I knew we were in for a revelatory conversation about leadership and the subtle art of customer relationships. The Marketing Agency maestro behind Allies For Me joins us to share his journey from a disciplined Marine to an innovative business leader, teaching us that the potential in underperforming individuals is often untapped gold. Through his narrative, Craig demonstrates how the power of steadfast belief in someone can lead to transformative personal and professional growth, a message that resonates deeply with those of us committed to nurturing talent.

Picture this: the delicate, deliberate dance of courtship—but in the world of high-ticket sales. Craig and I dissect how building trust isn’t about the hard sell; it’s about creating a series of trust-building encounters that lead to strong, committed business partnerships. This episode will change how you view sales interactions, urging patience in an economy where the quick close is heralded but often invites poor fits and rash decisions. It’s an insightful exploration for anyone aiming to create lasting impacts and leave behind the impersonal cold call.

But what about when you’ve got them interested? How do you craft that irresistible first-time offer? Craig pulls back the curtain on strategies for success and pitfalls to avoid, all while ensuring your target customer feels seen and autonomous. Drawing lessons from Las Vegas marketing tactics and human psychology, we talk about finding that sweet spot between giving the client control and filtering for the ideal fit. If you’re ready to elevate your leadership skills and sales acumen, this episode is your catalyst for change.

3 Books I’m Reading This Week

The Wisdom of Walt: Leadership Lessons From The Happiest Place on Earth by Jeffrey A. Barnes

The Leadership Secrets of Nick Saban: How Alabama’s Coach Became the Greatest Ever by John Talty

King: A Life by Jonathan Eig

2 Quotes That Grabbed My Attention

“One should never play chess with one’s emotions.” –Prince Philip, The Crown

“Anytime you are coasting, you are going downhill.” –Rick Warren

1 Resource That You Might Find Helpful

“I’ve seen it so many times. Most likely you have also. Risky mindsets from leaders. They can easily get a leader off track. A leader can be doing everything else right and yet one flawed mindset overshadows and jeopardizes all the good leadership principles he or she knows. One constantly repeated action. One trait. One habit. One mindset.” Check out this article by Ron Edmondson with some great insights about risky mindsets that you need to be aware of in your life.


As we enter 2024 and look ahead, many leaders are feeling overwhelmed. How can we ensure that 2024 will be different – and better – than 2023? How can you get out of your own way and take steps to become the leader that your team and your company need you to be? It’s not just going to happen. It takes intentionality. And that’s where coaching comes in.

As an Executive Coach specializing in Mindset and Leadership, I work with entrepreneurs, founders, executives, and C-suite leaders who want to become catalytic in their leadership. Through 1:1 coaching, my clients move from where they are stuck to where they want to be.

For January, I currently have 2 slots for new clients. I don’t accept every person who approaches me about coaching; in fact, I turn down those who I believe are not ready or a good fit for what I do. If you’d like to explore whether Executive Coaching is your next step toward the impact you want to make, let’s talk. No hard sales pitch. If it’s not right for both of us, I’ll tell you so. My goal is to help leaders get out of their own way, stop breaking their own businesses and teams, and move into being catalytic in their impact and their legacy. If you’re ready, book a time for us to talk.


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That’s it for this week’s newsletter. Let me know what you think!


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