Welcome to the Catalytic Leadership Weekly, where each week you’ll get an update on the newest episode of the Catalytic Leadership Podcast, see the 3 books I’m currently reading, read 2 quotes that grabbed my attention this week, and find 1 story that made me think or resource that I like and think you might find helpful. 

I’m always looking for ways to “make it better,” and I’d love to hear your feedback. Thank you for being a part of Catalytic Leadership!

This week’s episode of the Catalytic Leadership Podcast:

Unlocking the Power of Emotional Selling and Brain Glue: A Deep Dive with Behavioral Specialist James I Bond

What if you could make your words stick in people’s minds, influencing their decisions and their choices? This week, we’re unlocking the power of emotional selling with James I. Bond, a behavioral management and business marketing specialist. James captures us with his journey from running a Montreal-based advertising agency to becoming a renowned figure in behavioral management. He breaks down the power of emotional selling using astonishing examples and reveals the secret behind “brain glue,” a technique that enhances the chances of making a sale.

Let’s dive into a captivating exploration of advertising techniques employed by pop culture figures such as Marilyn Monroe and Cindy Crawford. James unpacks the art of capturing attention and making an impact, exploring the relevance of asymmetry, repetition of sound, and symmetry in advertising. He also introduces us to chiasmus, a powerful “brain glue” tool that has been harnessed by influential figures like Malcolm X and Zig Ziglar to make their words stick.

Turning to the realm of marketing, the episode delves into the usage of analogies and metaphors in selling products. James shares the story of the “lawn mower” metaphor for an electric razor, sparking a fascinating discussion on the significance of creative product naming. As we wrap up, we glance at some early “brain glue” tools and how they’ve contributed to business success. This episode is a must-listen for anyone looking to understand the power of emotional selling and the impact of brain glue on marketing and leadership success.

3 Books I’m Reading This Week

Make Sales Magical: Close More Deals Faster and at Higher Prices by Craig Andrews

Shoe Dog: A Memoir By The Creator of Nike by Phil Knight

The Wisdom of Walt: Leadership Lessons From The Happiest Place on Earth by Jeffrey A. Barnes

2 Quotes That Grabbed My Attention

“You get what you focus on, so focus on what you want.” — Steve Mehr

“If you’re the smartest person in the room, you’re in the wrong room.” –Lorne Michaels

1 Resource That You Might Find Helpful

“It is important to remember that the organization that achieves Predictable Success is fundamentally different from the organization that entered Whitewater, and therefore has fundamentally different needs than before.” Check out this article by Les McKeown with some powerful insights about navigating growth challenges and how “what got you here won’t take you there.”


As we look toward 2024, many leaders are feeling overwhelmed. How can we ensure that 2024 will be different – and better – than 2023? How can you take steps to become the leader that your team and your company need you to be? It’s not just going to happen. It takes intentionality. And that’s where coaching comes in.

As an Executive Coach specializing in Mindset and Leadership, I work with entrepreneurs, founders, executives, and C-suite leaders who want to become catalytic in their leadership. Through 1:1 coaching, they move from where they are stuck to where they want to be.

I currently have 2 slots for new clients. I don’t accept every person who approaches me about coaching; in fact, I turn down those who I believe are not ready or a good fit for what I do. If you’d like to explore whether Executive Coaching is your next step toward the impact you want to make, let’s talk. No hard sales pitch. If it’s not right for both of us, I’ll tell you so. My goal is to help leaders get out of their own way, stop breaking their own businesses and teams, and move into being catalytic in their impact and their legacy. If you’re ready, book a time for us to talk.


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That’s it for this week’s newsletter. Let me know what you think!


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