Dr. William Attaway Executive Coaching for Agency Owners Executive Coach for Agency Owners Catalytic Leadership

Welcome to the Catalytic Leadership Weekly, where each week you’ll get an update on the newest episode of the Catalytic Leadership Podcast, see the 3 books I’m currently reading, read 2 quotes that grabbed my attention this week, and find 1 story that made me think or resource that I like and think you might find helpful. 

I’m always looking for ways to “make it better,” and I’d love to hear your feedback. Thank you for being a part of Catalytic Leadership!

This week’s episodes of the Catalytic Leadership Podcast:

(THAT’S RIGHT! We’re now releasing two episodes a week as we celebrate ListenNotes ranking us in the top 3% of podcasts worldwide and our 100th episode last week!)

Mastering Follow-Up: The Key to Explosive Growth and Profitability for Digital Agency Owners with Steve Rosenbaum

Dive into the world of customer retention and profitability with sales expert Steve Rosenbaum on Catalytic Leadership! Discover how his journey from a novice salesperson to a seasoned leader can inspire your own path to success. In this episode, Steve shares invaluable insights on leveraging mentorship, quality training, and a heartfelt drive for collective success. Whether you’re an agency owner looking to amplify your impact or a business professional seeking growth strategies, Steve’s wisdom is tailor-made for you.

Join us as we explore the power of the Pareto principle and how perfectionism can hinder progress. Steve’s insights shed light on the essential aspects of entrepreneurship that yield disproportionate results when focused on. Learn how embracing imperfection can pave the way for new sales opportunities and personal growth. Tune in to this episode for actionable tips and a deeper understanding of excellence in business!

Thank you, Steve and Flawless Followup, for providing our listeners with five easy steps to enhance their follow-up system. Exclusively for Catalytic Leadership podcast listeners, you can access this valuable resource for a limited time at flawlessfollowup.com/catalytic.

Balancing Vision and Execution for a Thriving Digital Agency with Scott Goodrich

Unlock the secrets to entrepreneurial success with Scott Goodrich, a seasoned business coach with a remarkable journey from mowing lawns to leadership roles at Capital One. Scott’s philosophy of servant leadership and his transition into coaching reveal the power of nurturing talent and creating opportunities for others. Our conversation with Scott offers an inspiring look at the human side of business, where fostering growth in others leads to our own success.

Explore the transformative framework of the Entrepreneurial Operating System (EOS) as we discuss the symbiotic relationship between visionaries and integrators. Learn how these roles work together to scale businesses effectively, balancing innovation with smooth execution. This episode serves as a playbook for leveraging strengths, delegating wisely, and building a team to elevate your vision

Delve into the personal side of the entrepreneurial journey, focusing on sustainability and celebrating wins. Shift from a ‘gap’ mindset to recognizing ‘gain’ for a positive outlook and sustained growth. Scott shares wisdom on maintaining work-life balance through strategic delegation, and we offer tools for success including mentorship, peer support, and systematic business operations. Join us for a masterclass in business growth and leadership development.

Connect with Scott Goodrich on LinkedIn at ScottGoodrich-EOS and explore his profile on the EOS Worldwide website. For more entrepreneurial stories and insights, check out his podcast, “Grow your Damn Business.”

3 Books I’m Reading This Week

Slow Productivity: The Lost Art of Accomplishment Without Burnout by Cal Newport

The Next Right Thing: A Simple, Soulful Practice for Making Life Decisions by Emily P. Freeman

Be Your Future Self Now: The Science of Intentional Transformation by Dr. Benjamin Hardy

2 Quotes That Grabbed My Attention

“It is true that the greatest indicator of future performance is past performance. But the second greatest indicator of future performance is practice performance, how someone prepares. Practice doesn’t make perfect, practice makes permanent.” –Brian Dodd

“Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.” –Otto von Bismarck

1 Resource That You Might Find Helpful

19 months ago, I launched the Catalytic Leadership Podcast. As with any new projects, I’ve learned a LOT and benefited from many people who have shared tips and suggestions with me. And I will continue growing, continue learning, and continue developing a resource that will serve leaders no matter where they are in their journey or where they lead!

If you are a podcaster, or if you want to be a guest on podcasts, I want to recommend a resource that I’ve been using for over two years now – PodMatch. This is a fantastic platform that will match guests and shows, based on the criteria that you list and the profile you create. You can accept the match, reject the match, get more information from the show/guest – it’s a great solution for both hosts and guests.

Check it out here: https://www.joinpodmatch.com/williamattaway


Second quarter has begun, with all the potential and possibilities ahead. Let me ask you: has this year been different so far from last year? Or more of the same? Are you breaking old habits and sticking with new ones?

How can you get out of your own way and take steps to become the leader that your team and your company need you to be? It’s not just going to happen. It takes intentionality. And that’s where coaching comes in.

As an Executive Coach specializing in Mindset and Leadership, I work with entrepreneurs, founders, executives, and C-suite leaders who want to become catalytic in their leadership. Through 1:1 coaching, my clients move from where they are (stuck) to where they want to be.

For April, I currently have availability to take on 2 new clients. I don’t accept every person who approaches me about coaching; in fact, I turn down those who I believe are not ready or a good fit for what I do. If you’d like to explore whether Executive Coaching is your next step toward the impact you want to make, let’s talk. No hard sales pitch. If it’s not right for both of us, I’ll tell you so. My goal is to help leaders get out of their own way, stop breaking their own businesses and teams, and move into being catalytic in their impact and their legacy. If you’re ready, book a time for us to talk.


If you want to learn more about developing a healthy mindset, leading your team with excellence and intentionality, and overcoming the chaos you’re facing and finding the calmness you need, here are some ways you can take your next step:

1) You can subscribe to The Catalytic Leadership Podcast, where I interview entrepreneurs, agency and business owners, and leaders who share their wisdom and insights about their journey, leading teams, achieving business goals, conquering overworking and overthinking, healthy and effective communication, the catalytic mindset, and more. Choose the platform you like and subscribe to the show!

2) You can subscribe to my YouTube channel to watch the podcast interviews instead of just listening to them.

3) You can purchase a copy of my newest book, Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference. (available in paperback, Kindle, and audiobook). I captured 12 key principles that I’ve seen consistently in the thousands of coaching conversations I’ve had with hundreds of leaders over the last 25+ years.

4) You can book a call if you’d like my help with either 1:1 coaching for you, or help coaching and developing your team into the high-performance team you know it can be. I provide 1:1 coaching for entrepreneurs, founders, agency owners, and leaders, and provide group coaching for teams.


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That’s it for this week’s newsletter. Let me know what you think!


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