Welcome to the Catalytic Leadership Weekly, where each week you’ll get an update on the newest episode of the Catalytic Leadership Podcast, see the 3 books I’m currently reading, read 2 quotes that grabbed my attention this week, and find 1 story that made me think or resource that I like and think you might find helpful. 

I’m always looking for ways to “make it better,” and I’d love to hear your feedback. Thank you for being a part of Catalytic Leadership!

This week’s episode of the Catalytic Leadership Podcast:

Mastering the Intersection of Leadership, AI, and Entrepreneurship with Jeff Zelaya

Imagine being a first-generation American, navigating the labyrinth of leadership, and emerging as a successful entrepreneur. That’s the journey our guest, Jeff Zelaya, embarked on, and in this episode, he opens up about his unique leadership development story. Through candid conversations, we delve into the mindset of a successful entrepreneur, exploring the importance of integrity and balanced success. Jeff generously shares insights into common pitfalls CEOs face and stresses the significance of embodying leadership in both business and personal life.

Ever pondered the intersection of AI trends and marketing? It’s a fascinating area that we tackle in this episode, overcoming the fear associated with embracing such revolutionary technology. We delve into how AI has the potential to revolutionize business processes, saving time and enhancing efficiency. As we steer through these uncharted waters, we also tap into the power of building social capital and personal branding. Jeff spotlights the importance of nurturing connections with thought leaders and influencers, offering invaluable tips on building a robust network.

Lastly, we discuss essential books for leaders and the role of defining and living by family and business values. Jeff’s work in developing successful digital agencies is also highlighted, with particular focus on his commitment to making a difference in people’s lives. Gear up for an illuminating conversation featuring invaluable insights on leadership with Jeff Zelaya.

3 Books I’m Reading This Week

Hidden Potential: The Science of Achieving Greater Things by Adam Grant

The Trusted Advisor: 20th Anniversary Edition by David Maister

Make Sales Magical: Close More Deals Faster and at Higher Prices by Craig Andrews

2 Quotes That Grabbed My Attention

“Continuous effort – not strength or intelligence – is the key to unlocking our potential.” –Winston Churchill

“Realizing your potential as a leader is your responsibility.” –John C. Maxwell

1 Resource That You Might Find Helpful

“Having tough conversations and communicating difficult topics is part of a leader’s job. But just like you plan for contingencies in your business, planning how you will communicate difficult messages can improve the ultimate outcome.” Check out this article by David Grossman with some great tips on having difficult conversations. 


As we look toward 2024, many leaders are feeling overwhelmed. How can we ensure that 2024 will be different – and better – than 2023? How can you take steps to become the leader that your team and your company need you to be? It’s not just going to happen. It takes intentionality. And that’s where coaching comes in.

As an Executive Coach specializing in Mindset and Leadership, I work with entrepreneurs, founders, executives, and C-suite leaders who want to become catalytic in their leadership. Through 1:1 coaching, they move from where they are stuck to where they want to be.

I currently have 2 slots for new clients. I don’t accept every person who approaches me about coaching; in fact, I turn down those who I believe are not ready or a good fit for what I do. If you’d like to explore whether Executive Coaching is your next step toward the impact you want to make, let’s talk. No hard sales pitch. If it’s not right for both of us, I’ll tell you so. My goal is to help leaders get out of their own way, stop breaking their own businesses and teams, and move into being catalytic in their impact and their legacy. If you’re ready, book a time for us to talk.


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That’s it for this week’s newsletter. Let me know what you think!


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