Welcome to the Catalytic Leadership Weekly, where each Monday you’ll get an update on the newest episode of the Catalytic Leadership Podcast, see the 3 books I’m currently reading, read 2 quotes that grabbed my attention this week, and find 1 story that made me think or resource that I like and think you might find helpful. 

I’m always looking for ways to “make it better,” and I’d love to hear your feedback. Thank you for being a part of Catalytic Leadership!

This week’s episode of the Catalytic Leadership Podcast:

Want to Grow Your Business? Let’s Talk About Writing a Book, with Nancy Erickson

What are some of the mistakes that new authors make when writing a business book?

Can I possibly add writing a book to an already overwhelmed schedule?

How does a book help my business and career?

This week on the podcast​, William interviews Nancy Erickson, The Book Professor®. Nancy coaches business professionals to become authors of high-impact nonfiction books that will establish them as experts in their fields, increase their credibility, help attract a following, and expand their business. When the book is finished, you can take each chapter and repurpose it to create other revenue-producing products that include seminars, workshops, online training, podcasts, and online courses.

Nancy Erickson is the owner of two book-related businesses, The Book Professor® and Stonebrook Publishing, an award-winning nonfiction publishing house. In 2022, she was named a Top 10 Book Coach in the US by The Coach Federation.

Click here​ for a free 30-minute consultation with Nancy to chat about your book idea!

3 Books I’m Reading This Week

Exactly What To Say: The Magic Words for Influence and Impact by Phil M. Jones

BE 2.0 (Beyond Entrepreneurship 2.0): Turning Your Business into an Enduring Great Company​ by Jim Collins and Bill Lazier

​Leadership 2.0​ by Travis Bradberry and Jean Greaves

2 Quotes That Grabbed My Attention

“If serving is beneath you, then leading is above you.” —Paul Daugherty

“Life is 10% what happens to you, and 90% of how you react to it.” –John Maxwell

1 Resource You Might Find Helpful

A good friend of mine, Jeremy Pope, is launching a newsletter this week called Mental Model Monday. He’s building a community of Mental Modelers set on  transforming the small business landscape. You’ll find effective mental models you can use in minutes to un-bottleneck your business, ways to use mental models with AI to do more good things faster, curated models that have been responsible for billions of dollars in business growth, structured sales leadership models and insight into how you should be applying them today, mental models for recruiting WELL so you can grow your team effectively and peacefully, and models for fixing BROKEN offers that never should have been marketed. You can sign up to get it delivered right to your inbox here​. 

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That’s it for this week’s newsletter. Let me know what you think!

–William Attaway 

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