Welcome to the Catalytic Leadership Weekly, where each week you’ll get an update on the newest episode of the Catalytic Leadership Podcast, see the 3 books I’m currently reading, read 2 quotes that grabbed my attention this week, and find 1 story that made me think or resource that I like and think you might find helpful. 

I’m always looking for ways to “make it better,” and I’d love to hear your feedback. Thank you for being a part of Catalytic Leadership!



This week’s episode of the Catalytic Leadership Podcast:

Crafting Authentic Brand Narratives: A Masterclass with Tyler Mount on Leadership, Marketing, and Entrepreneurship

When life threw curveballs at Tyler Mount, he didn’t just swing back—he rewrote the rules of the game. Join us as the Broadway luminary and digital marketing savant sits down with me, Dr. William Attaway, to unfold his remarkable narrative on Catalytic Leadership. Tyler’s insights are a treasure trove for anyone curious about the potency of unconventional paths to triumph, emphasizing the wonders of following your heart into the great unknown of your passions. From the glitz of Broadway to the cutthroat arena of digital marketing and the dynamic world of real estate, Tyler’s journey is nothing short of inspiring.


You’ve heard that relationships are the cornerstone of any successful venture, but Tyler Mount brings a whole new depth to this truth. In a candid conversation, he reveals how the art of personal branding and genuine connection forms the lifeblood of commerce, transcending mere transactions. Together, we dissect the symbiotic relationship between a vibrant company culture and the human touch of its leadership. By peeling back the layers on the impact of vulnerability and trust-building within teams, Tyler demystifies how authenticity fosters a flourishing business environment that clients can’t help but gravitate towards.


Strap in as we navigate the transformative landscape of business consultancy and content strategy through Tyler’s visionary lens. His innovative approach, marrying advisory finesse with the prowess of an in-house creative agency, is redefining industry standards, demonstrating that the right content can not only build trust but also drive powerful growth. Take notes as he shares his robust three-pillar content strategy, spotlighting the art of balancing personal and professional narratives to captivate and connect with audiences. Whether you’re a budding leader or a seasoned entrepreneur, this episode with Tyler Mount offers a masterclass in crafting an authentic brand that stands out in today’s crowded digital space.

BONUS EPISODE!

From Wallflower to Podcast Coach: Personal Transformation and Intentional Leadership, with Roy Coughlan

Have you ever watched someone transform from a wallflower into a leader who commands the room? That’s the journey Roy Coughlan takes us on as we sit down with this podcasting coach and successful entrepreneur on our latest episode of Catalytic Leadership. Starting with a bucket and sponge at age nine, Roy’s entrepreneurial spirit had him cutting grass for profits by fourteen. But it wasn’t all smooth sailing; grappling with public speaking fears and navigating the complicated maze of construction economics, Roy’s narrative is a masterclass in overcoming adversity and rewriting one’s life story.


Roy doesn’t hold back as he peels back the layers of his personal transformation, imparting wisdom on how to harness the power of intention, both daily and annually. He discusses the pivotal role of meditation through financial turmoil and how authoring a controversial book on corruption became a daring step in his evolution. The conversation steers towards actionable growth, as Roy dispenses invaluable tips for anyone looking to polish their online presence and podcast quality— QR codes that can act like digital breadcrumbs and the secret to leveraging simple tech for maximum impact.


The episode wraps up by underscoring the critical nature of time management and the respect it commands in professional circles. He also emphasizes the competitive edge that public speaking skills can afford in any career. Whether you’re an aspiring entrepreneur or a seasoned professional, there’s something in this episode for everyone looking to step up their leadership game and live more intentionally. Join us as Roy’s story unfolds, revealing the robust essence of transformative leadership.

3 Books I’m Reading This Week

How to Lead When You’re Not in Charge: Leveraging Influence When You Lack Authority by Clay Scroggins

Leading from the Second Chair: Serving Your Church, Fulfilling Your Role, and Realizing Your Dreams by Mike Bonem and Roger Patterson

Out of the 4th Place by Matt Broweleit and Dudley Callison

2 Quotes That Grabbed My Attention

“If you set your goals ridiculously high and it’s a failure, you will fail above everyone else’s success.” –James Cameron

“The people that are leaders on your team have to be committed to doing things the right way. You’ve got to set a good example. You can’t be the guy who walks into a meeting late. You can’t be the guy who’s missing class.” –Nick Saban

1 Resource That You Might Find Helpful


Last year, I switched CRMs. This was not a quick process, nor one I took lightly. But the CRM I switched to took the place of almost a dozen other providers, saving me nearly $200 each month. That’s almost $2400 per year!

The CRM I switched to? High Level.

Now, inside one integrated SaaS solution, I have all of my booking calendars, email list, marketing tools, website, landing pages, funnels, and a ton more. No more need to hope the calendar integration works with the CRM, or that the landing pages integrate with the email list correctly.

I’ve been a customer of High Level now for 6 months, and I’m a big fan. If you’re interested in taking a look, they’re offering a free trial period so you can check it out. Just go to this link.

(That is an affiliate link, for which I earn a referral fee if you become a High Level user.)

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As we approach the end of the first quarter of 2024, let me ask you: has this year been different so far from last year? Or more of the same? Are you breaking old habits and sticking with new ones?

How can you get out of your own way and take steps to become the leader that your team and your company need you to be? It’s not just going to happen. It takes intentionality. And that’s where coaching comes in.

As an Executive Coach specializing in Mindset and Leadership, I work with entrepreneurs, founders, executives, and C-suite leaders who want to become catalytic in their leadership. Through 1:1 coaching, my clients move from where they are (stuck) to where they want to be.

For March, I currently have availability to take on 1 new client. I don’t accept every person who approaches me about coaching; in fact, I turn down those who I believe are not ready or a good fit for what I do. If you’d like to explore whether Executive Coaching is your next step toward the impact you want to make, let’s talk. No hard sales pitch. If it’s not right for both of us, I’ll tell you so. My goal is to help leaders get out of their own way, stop breaking their own businesses and teams, and move into being catalytic in their impact and their legacy. If you’re ready, book a time for us to talk.


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Want to share this issue of Catalytic Leadership Weekly via text, social media, or email? Just copy and paste this link:

https://catalyticleadership.net/2024/03/26/crafting-authentic-brand-narratives-a-masterclass-with-tyler-mount-on-leadership-marketing-and-entrepreneurship/

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That’s it for this week’s newsletter. Let me know what you think!

–William  

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