From Feast-or-Famine to Recurring Revenue: Mike Schmidt & AJ Rivera’s Agency Evolution
Delve into the journey of sustainable agency success with Mike Schmidt and AJ Rivera on the Catalytic Leadership Podcast, as they share their inspiring story of building Anchor Wave from the ground up, focusing on the strategic shift to recurring revenue and its transformative impact on their business and leadership approach.
About This Episode:
Ready to delve into the journey of sustainable agency success? In this episode, Mike Schmidt and AJ Rivera, the dynamic duo behind Agency Coach and the successful digital marketing agency, Anchor Wave, share their inspiring story. From navigating the digital landscape of the early 2000s to building a multi-million dollar enterprise, Mike and AJ’s journey is a testament to perseverance and strategic evolution, highlighting their strategic shift to recurring revenue that transformed their business and leadership approach.
Join us as Mike recounts the challenges and triumphs of Anchor Wave’s early years, and AJ shares his impactful transition from the corporate giant Intuit to revitalizing sales strategies at Anchor Wave. Their story isn’t just about business growth; it’s about personal development and leadership.
Discover how Mike and AJ shifted from a feast-or-famine model to one centered on recurring revenue. Learn from their experiences with large, unpredictable projects and the pivotal moment when they realized the stability of smaller, consistent clients. This strategic pivot not only ensured financial stability but also offered valuable insights for agency owners seeking long-term success.
Gain insights into the importance of value-based pricing and effective delegation. Mike and AJ’s journey is a blueprint for creating an efficient and focused business environment. Tune in to learn how you can apply their strategies to unlock sustainable success for your agency.
As listeners of this show, Agency Coach is extending an exclusive offer to transform your agency’s success with monthly recurring revenue. Discover the strategy that influenced leads, improved conversion rates, increased sales, and enhanced margins. Gain actionable insights and real cash-boosting tips at agencycoach.com/catalytic
About Dr. William Attaway:
Meet Dr. William Attaway, your seasoned Executive Mindset and Leadership Coach, bringing nearly three decades of transformative experience. Driven by a passion for empowering high-performance entrepreneurs and agency owners, William specializes in guiding individuals to conquer challenges and unlock their fullest potential. Through the Catalytic Leadership podcast, he shares invaluable insights on achieving Clear-Minded Focus, Calm Control, & Confidence, equipping you to thrive both in business and in life.
Explore Further:
- Get Inspired: Grab your FREE copy of Dr. William Attaway’s latest book, “Catalytic Leadership: 12 Keys To Becoming An Intentional Leader Who Makes A Difference.“
- Personalized Guidance: Book your complimentary 30-minute strategic and discovery call.
- Subscribe: Stay updated by subscribing to the Catalytic Leadership Podcast for ongoing insights and interviews with industry leaders.
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