Welcome to the Catalytic Leadership Weekly, where each Monday you’ll get an update on the newest episodes of the Catalytic Leadership Podcast, see the 3 books I’m currently reading, read 2 quotes that grabbed my attention this week, and find 1 story that made me think or resource that I like and think you might find helpful. 

I’m always looking for ways to “make it better,” and I’d love to hear your feedback. Thank you for being a part of Catalytic Leadership!

Today’s episode of the Catalytic Leadership Podcast:

How To Master Brand SERP and Digital Marketing, with Jason Barnard

Imagine going from a band singer to a blue cartoon dog to finally becoming a successful digital marketer. You’d think it’s a movie plot, but it’s actually the life of our guest, Jason Barnard, the CEO of Kalicube. Jason’s diverse background and his engrossing journey to the top of the digital marketing world are truly something to marvel at. In our discussion, he takes us along his unique journey, sharing his experiences from starting a record label in Paris to his current role as a leading expert in digital marketing. His candid storytelling will have you hooked from the get-go.

What does Google think about you or your brand? Jason believes that understanding this concept is vital to effective digital marketing. He introduces us to the concept of Brand SERP and how it impacts your digital marketing strategy. Jason provides insights from his own company, Kalicube, and how they leverage Brand SERP to create effective marketing and branding strategies. His experience and mastery of this concept are evident, as he also introduces us to his Kalicube Pro SaaS platform, a tool that can help businesses analyze their data from Google to better prioritize their digital marketing efforts.

In our final segment, we open up the floor to discuss the importance of continuous learning, the role of generative AI in the digital marketing landscape, and the significance of team building and delegation. Jason stresses the importance of being on top of your game and continually honing your skills to stay relevant. We also delve into his philosophy on “educating Google” and how it can be used to bolster your SEO strategy effectively. We wrap up the episode with Jason sharing his thoughts on building a successful team, the importance of delegation, and how it was instrumental to the success of Kalicube. This episode is a rich tapestry of insights, practical advice, and inspiring stories that have the potential to transform your digital marketing strategies.

Here’s the link to the white paper Jason mentions on the episode: https://solutions.kalicube.com/easy-to-sell-services-and-lucrative-margins-with-kalicube-pro


We’re now publishing two episodes a week! Don’t miss this Thursday’s episode of the Catalytic Leadership Podcast:

How to Grow a Global Agency: SEO Strategies and Remote Work Insights, with Gert Mellak

Come along on a journey packed with insightful strategies and intriguing discussions as we journey from freelancer to international agency owner with our guest, the brilliant mind behind SEOLeverage.com, Gert Mellak. Garner the essence of his successful transition from coding at a young age of 13 to becoming the proud owner of an SEO platform that beautifully combines machine learning insights and expert human SEO consulting. We explore the potency of an 80-hour work week in pushing the limits, leading to outsourcing and team-building for ultimate freedom and efficiency in work.

Transitioning from an in-person environment to a remote one can be like navigating a minefield. But worry not, for we’ve collected some tried and tested strategies that are sure to guide you through the treacherous terrains. Examine the challenges of bringing new team members up to speed, fostering a team culture remotely, and maintaining those all-important relationships through regular conversations. Plus, get insider tips on how Gert mastered the art of hiring and retaining employees in a remote work environment.

The ever-evolving world of SEO can be tricky to navigate, but it doesn’t have to be. Understand the importance of staying relevant amidst Google’s ever-changing algorithm and optimizing websites for better crawling and indexing. Learn from our discussion on content strategy reassessment, the benefits of long-term brand focus, and building trust with customers. We wrap things up with an exploration of effective leadership principles that can facilitate growth within your team. Connect with Gert Mellak on LinkedIn and get ready to be inspired, informed, and equipped for success in your own endeavors.

3 Books I’m Reading This Week

The Amazon Way: Amazon’s 14 Leadership Principles​ by John Rossman

The Resilience Factor: A Step-by-Step Guide to Catalyze an Unbreakable Team by Ryan Hartwig, Leonce B. Crump Jr, and Warren Bird

How To Talk To Anyone, Anytime, Anywhere​ by Larry King

2 Quotes That Grabbed My Attention

“Even the darkest night will end and the sun will rise.” –Victor Hugo

“You can’t go back and change the beginning, but you can start where you are and change the ending.” –C.S. Lewis

1 Resource That You Might Find Helpful

One year ago today, I launched the Catalytic Leadership Podcast. As with any new projects, I’ve learned a LOT and benefited from many people who have shared tips and suggestions with me. My goal is to continue growing, continue learning, and continue developing a resource that will serve leaders no matter where they are in their journey or where they lead. 

If you are a podcaster, or if you want to be a guest on podcasts, I want to recommend a resource that I’ve been using for about 16 months now – PodMatch. This is a fantastic platform that will match guests and shows, based on the criteria that you list and the profile you create. You can accept the match, reject the match, get more information from the show/guest – it’s a great solution for both hosts and guests. Check it out here: https://www.joinpodmatch.com/williamattaway

(That is an affiliate link, for which I earn a referral fee if you become a PodMatch user.)

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https://catalyticleadership.net/2023/08/22/how-to-master-brand-serp-and-grow-a-digital-agency/

That’s it for this week’s newsletter. Let me know what you think!

–William Attaway